Dunhill can't be summed up in a single word, it has many facets, just as there are many men who are starring in the brand's designs, so are Dunhill's facets. The house has a rich and long history and Alfred Dunhill has personally been seeking change and innovation, with his purposeful and practical creations serving more than one purpose. More importantly, he's always been a forerunner, and that's what motivates us." Says Mark Weston, creative director of Dunhill.
Dunhill's multi-faceted nature was a framework for a series of ad campaigns that delved between the lines of those tales. The new chapter of the series, Automotive for the spring/summer 2020 season, highlights Alfred Dunhill's detailed discovery and changed the nature of the brand that bears his name, the car.
A car garage in Berkeley Square in the British District of Mayfair was selected to showcase the spring/summer 2020 collection, which was showed by a number of supermodels, while in the background were partially covered classic cars. In fact, cars grab the spotlight just like the young people who are starring in Dunhill designs, and the durability of the design is the most important in both cases.
Here JackWebb captures a rich collection of images that reveal the artistic, classical and contemporary nature of Dunhill. Featuring flowing cuts, wide waist-tied cuts, classic British cuts, Japanese-inspired cuts, and self-imposed sportswear with a comfortable cut, Dunhill appears as a house celebrating the multi-style fashion. Men, including the unmatched leather goods that have become familiar to their name.
Automotive's advertising campaign celebrates style and content, and this is also evident in the entire world of Dunhill. "It's a matter of good taste, the campaign has to live up to the history of the house, dimensions, production and details must meet the highest standards. Practical specifications must be reconciled with elegance, this is essential for Dunhill." Says Mark Weston.
0 Comments