Websites interested in publishing news content and topical topics are gaining importance by increasing the number of visits by web surfers through the search engine "Google", so some resort to several ways to increase the number of followers not only through the search results written by the browser, or the news service "Google News", but Also on the site's main search engine, each user is shown a suggested group with page links that suit their interests.
In this context, Google is trying through the Google Discover feature, to copy the news feed within the search engine "Google" itself, as well as "Twitter", where social networks display posts on the home page of users from pages, friends and people who follow them.
In the case of Google, the content that appears on the main page of logged-in users is news links and reports relevant to their interests.
Suppose that you are logged in to your Google account via your smartphone, and conducts searches on topics of economy, art and politics in Arabic, when you log in again you will find under the search box in the search page "Google" Home Links News from Arab sites that publish news and important news In this regard. Previously, this feature was called Google Feed, which was launched in December 2016 and took months before it was available to everyone.
Next, we'll talk about how website owners that provide news content can take advantage of this feature to increase traffic, read volume, and therefore revenue.
How to increase traffic with Google Discover?
Some marketers in the Middle East and North Africa (MENA) have increased their website traffic by 500 percent in three months while exploiting this feature.
One published study on this, suggests that a site managed to double the number of clicks on search results in Google from 245 thousand clicks to 14.7 million clicks within 90 days.
This is about improving published content, but marketers can increase traffic by taking advantage of high-quality content, whether it be news reports or lengthy articles.
Google Discover helps you reach an audience that is very interested in what you have to offer.
Updated content on Google Discover
Google has also added new types of content to its Discover page.
Previously, most of the content that appeared in Google Feed was related to popular news or topics, and today it has a mix of content that is based on each user - “not new to the web but new to you”, as well as news and popular content.
This means that the feature offers users lengthy reports published several months ago that provide users with answers to their questions.
For example, if you did a search for the best countries to travel to in the previous session, you might see reports published months ago about the top tourist destinations of the year.
Google focuses not only on the search history but also on the user experience in that field.If you are interested in learning the piano and you are a beginner you will prioritize publications for this category.
How do you make your website a friend of Google Discover?
The techniques of SEO or website configuration for search engines don't really work here, and this situation is quite different from search results.
Remember, there are no actual search queries here, which means you can't rely on search terms and keywords to increase traffic and visibility for users.
Although we do not know for sure how Google will choose the content for Discover, we can speculate that one dominant search method will remain as "relevant content that matches the user's intent."
Therefore, the focus on keyword optimization will not be the same, many of the same SEO principles will remain in place.
Tips for fetching traffic from Google Discover
Initially, content remains the capital of any website, and we talk about high-quality reports that clearly provide information to readers.
Content can be a detailed story or a lengthy "evergreen" article, and can include a single image or group of images along with written content, external links, and videos.
Stay away from misleading headlines through which you try to arouse attention because Google's algorithms have become smart enough and can make those contents fake news.
Google doesn't want to make a mistake on Facebook by offering links to blogs, unknown sites or pages with misleading content, so reputation is very important here.
The more you share a post (likes, comments, posts), the higher the ranking of users in your users' feeds, which means that the issue doesn't stop at producing high-quality content. With his participation and comments, we have already discovered that these are important factors that have prompted Google to show links in Google Discover.
Use multiple images in reports and videos and don't be afraid to use external links that point to studies, posts, or articles that support the idea of content.
The image of the report or story should be expressive and relevant to the content; this is another factor used by Google in choosing links that appear to those interested in its topics and content.
Your content strategy should include a mix of evergreen news, lengthy articles, videos, and knowledge content that answers reader questions as well as topical topics, each of which is displayed on Google Discover.
By David Clayton November 19, 2019
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